Sonya Mefaddi is an Australian entrepreneur who is multidimensional and as vivacious as her figure. Sonya has as interesting life story to tell and an inspiration to share.  She aims to inspire a new generation, documenting her journey from fashion, food, career insights, beauty as well as her travels around our colourful world. Follow Sonya’s journey @sonyamefaddi 

Born in Jordan, Amman and raised in the Western suburbs of Sydney, Sonya Mefaddi completed a BA in Visual Communication where she went onto work for a marketing firm for 3 years before creating her ‘dream job’ – Fashion Palette. Inspired by her love for fashion, people and creative ideas, Sonya launched Fashion Palette in 2009. A runway showcase, focused on establishing independent, innovative and creative fashion and accessory designers with unique runway opportunities, connecting labels with global buyers, press and stylists.

Now working in both New York City and Sydney, Mefaddi’ bubbly, friendly and down to earth nature has help her create great relationships with designers, suppliers and consumers across the world. Showcasing hundreds of designers over the years, ranging from Toni Maticevski, Steven Khalil, Leona Edmiston, Akira, Mimco, Arthur Galan AG, Bettina Liano, Jayson Brundson, Nicola Finetti, Samantha Wills, Bowie Wong and many more!

In 2010, Mefaddi’s work was a hit in the Big Apple.

“Australian Designers Storm New York… Australian designers presented their S/S13 collections to an elite group of buyers for the inaugural Fashion Palette New York show… they were certainly a Big Apple hit.” Harpers Bazaar Australia